THE BEGINNING
Born in Morocco, Jeff moved to Paris at the age of 10 where he studied mathematics and physics before starting his career as a fashion designer. When he arrived in the United States, he quickly rose to the top of the fashion world by becoming the first licensee of Guess Men's Jeans.
After working alongside Guess, he began designing leather jackets that were much more than mere clothing, but rather works of art. This marked the beginning of a journey spanning nearly four decades and continuing, to become one of the most iconic jacket designers recognized by celebrities, athletes, and musicians worldwide.

NBA CONNECTION
Jeff's career exploded in the early 90s when he had licensing agreements with all major sports leagues. The legendary NBA championship jackets were the most recognizable, waiting in the locker room for Michael Jordan and his Chicago Bulls teammates as they won 6 titles.
This started a tradition that continued with Tim Duncan and David Robinson with the Spurs, Kobe Bryant, Shaquille O'Neal; later - LeBron James, and Anthony Davis with the Lakers - to name just a few. The NBA also honored Jeff by having him create the official team jackets for the 50th and 75th anniversaries.
POPULAR CULTURE
Jeff's custom and unique jackets began appearing everywhere. From Axl Rose in a Guns N' Roses video to Will Smith in an episode of The Fresh Prince of Bel-Air, there was no corner of popular culture where his jackets didn't appear. You can also recognize one of Jeff's designs worn by Martin Lawrence in the intro of the iconic TV series Martin.
He maintained a long-standing relationship with Nascar and even made custom jackets for the legendary driver Dale Earnhardt Sr. and American car designer Carroll Shelby. His A-list clientele is vast and has included Michael Jackson, Taylor Swift, Madonna, Mike Tyson, George Michael, Selena, and Muhammad Ali, to name just a few.

THE LEGACY CONTINUES
Jeff's designs and work continue to be in high demand. Requests constantly pour in for licenses, collaborations, and unique custom art pieces. Current clients, for example, include Kevin Hart, Drake, Travis Scott, A$AP Rocky, Sprite, and Amazon Music. His connection to the careers of Michael Jordan and Kobe Bryant remains an important part of Jeff's legacy as a designer.
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